Mary Ann Gomez

Mary Ann Gomez is a public relations, public affairs, marketing and advertising consultant with expertise in reaching Latino consumers, community based organizations, and business and civic leaders.

Mary Ann provides clients with expertise in reaching target audiences in rural and urban areas for local, regional, statewide and national efforts. Customized integrated audience-results based programs incorporate public relations, community/business/civic outreach and education, public affairs and advocacy, media relations, advertising, marketing, promotions, publicity, research and collateral material development. Ms. Gomez provides expertise in reaching Latino consumers for private sector marketing/advertising/sales efforts, educating bilingual and mono-lingual Latinos on social and welfare issues and provides bilingual media relations and training, including speech writing.

Ms. Gomez is the Editor and Marketing Director for Latino Times in the Central Valley, an English language newspaper for and about Hispanics in the San Joaquin Valley. Other projects include: Hispanic alliance development for the Pharmaceutical Research and Manufacturers of America; media relations and special events management for Reyes & Associates, a Latina owned events company; public affairs for LA Marketing & Communications agency; writing and media training for Estrada Communications and communications/project management for Consultants Associated, a political consulting firm. Mary Ann served as the first Spanish speaking spokesperson for the California State Fair this year and managed bilingual media relations for the Latino Health Alliance's first health forum.

Employment History
Regional Marketing Manager for McDonald's Corporation covering Northern and Central California, responsible for local and regional marketing, advertising and public relations efforts, and local execution of national promotions. Provided Hispanic, African-American and Asian-American marketing, public relations and advertising expertise to agencies and top management. Served as the chair of the McDonald's West Division Ethnic Marketing Team and an active member of the national Hispanic Marketing Team.

Diverse Markets Manager for Coors Brewing Company accountable for sales and promotions in Hispanic, African-American, Asian and Gay/Lesbian accounts in Washington, Oregon, Northern and Central California. Managed three advertising agencies that handled media buys, creative and promotions targeted to each target segment. In addition to working with Hispanic media and ethnic based retailer organizations, also served as a Cultural Diversity Trainer training corporate employees and distributorship management and sales forces.

Partner in a full service ethnic advertising and public relations firm, Montoya Bilingual Communications. Projects included local, regional and statewide bilingual programs for corporations, trade and civic associations, coalitions and state agencies. Key organizer of the annual Festival de la Familia in Sacramento that attracted over 150,000 people to the one day celebration. Handled the multi-ethnic public participation effort for the Sacramento Regional Transit District for the South Sacramento light rail extension.

Account Executive for Flieshman-Hillard and Ogilvy Public Relations managing Hispanic social marketing programs for regional and statewide projects for state agencies and special events for corporate clients. Point person on campaigns educating Latino communities in California about seat belt and railroad crossing safety as well as an anti DUI campaign, and water conservation education campaigns.

Education / Affiliations / Background
Ms. Gomez earned her MBA from St. Mary's College and BA in Communications from the University of the Pacific. She is a past president of the Chicano Latino Youth Leadership Project and past board member of the California American Heart Association. She is a member of the Sacramento and San Diego County Hispanic Chambers of Commerce as well as other Latino, Latina and professional marketing, public relations and advertising organizations.

On a personal note, Mary Ann was born and raised in Stockton to farmworker parents and as the eldest of five is proud of her family and heritage. She is a first generation Mexican-American, bilingual and bicultural Latina who appreciates and understands the struggles of many people of color and of their children. She enjoys golf, dancing, traveling and learning about cultures, religions and countries.